The Sides of March is a foundation set up to raise awareness for the UK’s biggest killer of men under the age of 45. Suicide.
The concept is simple, fun and above all it’s for a great cause.
DURING THE MONTH OF MARCH GROW SOME SIDEBURNS!
Growing ‘burns. Facing up to suicide.
All proceeds go directly to CALM and you can also join in by simply sponsoring us or just growing burns to spread the message – awareness is more than half the battle.
OUR STORY...
Our friend, our brother, a son and an uncle Jesh Ahmed tragically left us in January 2016. He took his own life. We may never know exactly why or what happened to our dear friend but he fell victim to himself and decided to end his own life.
He is dearly missed every day.
This is a tragedy that happens to people every single day and at an alarming rate. On average over 12 men a day commit suicide in the UK alone and according to the World Health Organization, every 40 seconds, a person commits suicide somewhere in the world...We are here now to join together and to raise awareness to help people in similar situations to where our friend Jesh found himself at the end and for those of us left behind.
THE RULES!
March 1st, begin growing your sideburns. You can start from scratch or trim existing facial hair and sculpt the best ‘burn you possibly can.
In order to achieve official sideburn status, facial hair cannot be connected below the mouth. However, a moustache connection is permitted and, in certain cases, positively encouraged…just like Ambrose Burnside’s originals.
Finally, on March 31st, send us your best sideburn pictures via Facebook/Twitter for a chance to enter the Burners Hall of Fame. The best sideburn of the year wins the prestigious Caesar award and will have the honour of being the one of hairy faces of next year's campaign.